PLMA’s World of Private Label: Experience the Excitement!


International Trade Show will be held May 28 and 29 at the RAI Amsterdam Convention Centre

More than 2,950 exhibitors from more than 73 countries
will fill over 43,500 m2 of exhibit space at PLMA’s 2024 World of Private Label
International Trade Show, May 28 and 29 at the RAI Amsterdam Convention Centre.
The show floor will span 14 halls, including nine for food and five for non-food. It will
feature 67 national and regional pavilions.
“Our high-impact global event provides a dynamic two-day platform for more than 28,000
private label professionals from 120 countries to connect, source and grow,” said PLMA
President Peggy Davies. “The innovation unveiled for food and non-food products and
packaging on the show floor and in Idea Supermarket will strengthen the already booming
private label industry.”
Products on display will include fresh, frozen, refrigerated food, dry groceries and
beverages, as well as non-food categories, including cosmetics, health and beauty,
household and kitchen, garden supplies, housewares and more.

Among the product trends on show floor:

  • Sustainable Claims – 39% or 1,150+ exhibitors
  • Dietary Needs – 31% or 900+ exhibitors
  • Vegan, Plant-Based & Vegetarian – 22% or 650+ exhibitors
  • Organic – 26% or 750+ exhibitors

A popular part of the trade show is the innovation and new product development area known as the Idea Supermarket. This section features private label ranges from 64 supermarkets, hypermarkets, discounters, specialty stores and drugstores around the
world. Also in this area is the New Product Expo, which will feature 500+ new products
developed by exhibitors. Plus, there will be a display of winning products from retailers
that won a 2024 International PLMA Salute to Excellence Award for private label
The pre-show seminar programme on Monday 27 May will include workshops led by
industry experts on relevant topics. Participation in the seminars and workshops is free to all registered retailers, exhibitors, visitors, and industry professionals.

13.00 – 14.00 WORKSHOPS (by pre-registration only)

  • Getting to Yes: Strategic Partnership & Creating Mutual Value
    Speaker: Erik Aapkes, Managing Partner, Blueprint Europe
  • Unboxing the Future: The Evolution of Packaging Design                                 Speakers:Loe Limpens & Sabine Louet Feisser, Yellow Dress Retail

14.00 – 16.00 SEMINAR PROGRAMME ((open to all registrants with a 2024 Trade
Show badge))

  • Private Labels: Transformation for Growth
    Speaker: Ananda Roy, SVP Thought Leadership Europe, Circana
  • Top Global Consumer Trends Report 2024
    Speaker: Ana Tique, Client and Insight Consultant, Euromonitor
    Retailer Insight
  • PICNIC – “The Story of Picnic’s Own Brand”.
    An insight look in Europe’s fastest growing and trendsetting online supermarket
    Speakers: Vibeke van der Bilt, Business Lead Private Label, and Fleur Randag,
    Business Lead Private Label, Picnic
  • COOP ITALIA – “Coop and its Revolutionary Approach to Private Label”
    Learn about its dynamic exploration of real-world success, grounded in practical
    insights as one of the largest established retailers in Italy.
    Speaker: Paolo Bonsignore, COO, Coop Italian Food
  • During the pre-show seminar programme, the winners of 2024 International
    PLMA Salute to Excellence Awards will be announced.