PLMA’s 2022 “World of Private Label”


Today PLMA’s 2022 “World of Private Label” International Trade Show opens at RAI Exhibition Centre in Amsterdam

The world’s largest private label exhibition opens today at the RAI Exhibition Centre in Amsterdam. PLMA’s “World of Private Label” International Trade Show is back in full force, with more than 14.000 buyers and visitors from 120 countries attending the two-day event.

On Monday 30 May, a pre-show seminar programme opened with the announcement of the winners of PLMA’s 2022 International “Salute to Excellence” Awards, which recognise innovation and quality in private label. More than 500 food, wine and non-food products from 55 retailers in 20 countries were considered for Awards.

Also at the seminar, Judith Kolenburg, Managing Editor,, presented highlights of PLMA’s new international survey on the post- pandemic consumer, Will Europeans Ever Shop the Same?; Sebastiaan Buchholtz, Senior Analytical Consultant, NielsenIQ, provided an overview of private label trends and market shares in Europe; and Francois Videlaine and Sebastian Gatzer, Partners at McKinsey & Company, presented a comprehensive view on European grocery retail in 2022 and beyond.

On the trade show floor there are 2500 exhibiting companies from over 70 countries including 60 national and regional pavilions. The exhibition area covers nearly 42,000m2 and 15 exhibit halls in RAI Centre.

Products on display on the show floor include fresh, frozen and refrigerated foods, dry grocery, and beverages as well as non-food categories, including cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares and DIY.

A special attraction is PLMA’s “Idea Supermarket” area, where attendees can see displays of the private label products selected as winners of this year’s International “Salute to Excellence Awards”. The Idea Supermarket also displays private label products that exemplify important consumer trends from retailers in Europe, United States and Asia. At the same area, more products, as submitted by exhibitors, can be seen at The New Product Expo, displaying more than 600 new private label products and packaging selected for their innovation and originality.

The theme of this year’s Show is Connect. Source. Grow. explains Peggy Davies, President of PLMA, “Business is all about connections, and private label is no different. With connections, manufacturers can operate their companies and present their private label offers. With the offerings from exhibitors, retailers and wholesalers can source for products for their private label ranges. With connections, manufacturers, retailers, and wholesalers can grow.”

About PLMA

Founded in 1979, PLMA includes members that range from multinational corporations to small and medium sized companies. With executive offices in New York, an International Council office in Amsterdam and representatives across the globe, PLMA provides services to more than 3,500 members worldwide. PLMA presented its first trade show in the United States in 1980, its first trade show in Europe in 1986 and its first trade show in Asia in 1994.

Contact: Leonique White, Director Trade and Retail Relations PLMA International Council, email